The Cord/Auburn/Duesenberg manufacturing company was an Indiana-based industrial empire that eventually became a viable competitor to General Motors, and a tremendous automotive powerhouse in its own right. Although sales of Auburns dropped in the immediate aftermath of the stock market crash, they increased dramatically in 1931 thanks to the introduction of the 8-98, the car shown here. The 8-98 took advantage of the skills of several hundred coach builders to present a car unmatched for price, performance, and styling.
This car, which will be at the Atlanta Concours d’Elegance at Chateau Elan on October 9th, is presented in very striking colors that includes blue with red belt molding and pinstripes with a blue soft-top; this 1932 Auburn 8-98 Phaeton Sedan repeats the blue theme on the hub and rims of the knock-off wire wheels with chromed spokes accenting it all. Among the other desirable features on this Auburn are dual side mount spares with pedestal mirrors, radiator stone guard, radiator mascot, trunk rack with color-matching trunk and whitewall tires. This is certainly a beautiful example of great American coach building skills.
Upon its introduction, the Auburn 8-98 was praised by Business Week Magazine as being “more car for the money than the public has ever seen”. Unfortunately, a confluence of factors spelled the end for the Cord/Auburn/Duesenberg Empire just six years after the car’s introduction. The 8-98 has however remained a prized collector car, and continues to benefit from elegant styling and a truly dignified presence.