I know what are you thinking, Bow Ties? Well, not the silk cravat type that no guy remembers how to tie, but more specifically the brand of the storied American car branded with the Chevrolet Bow Tie trademark. In 1913 the famous Chevrolet trademark was first used on the Chevrolet cars. The distinctive trademark has appeared billions of times on products, advertisings and sales literature as the mark of dependability, economy, and quality in motor transportation. William C. Durant, the co-founder of Chevrolet, loved to develop logos for his products. Legend has it that originated in Durant’s imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends with the thought that it would make a good nameplate for a car. The legend is up for debate but certainly makes for a great story.

Ask Jim Collier just exactly why he has a fixation with Chevrolets and the Bow Tie brand he’ll tell you it’s one thing: it’s chrome. Chevrolets just had more chrome and prettier lines than the competitor’s cars of the 1930s. Jim’s collection of Chevys includes one of every 1932 Chevrolet made. Coupe, Phaeton, Sedan and Roadster types, all in 100 point restored condition, these are perhaps the best 1932 examples of the storied American automobile manufacturer.

James and Ella Collier are a very wonderful couple who live in South Atlanta and share Jim’s passion for the Chevrolet brand. James and Ella met in college and have been married for over 50 years, Jim truly a self-made man, is one of ten children, the son of a Georgia sharecropper.

At the 2019 Atlanta Concours d’Elegance Award Ceremony, the Chevrolet Division of General Motors Company is awarding Jim and Ella Collier a Corporate Recognition Award for his ambassadorship of the Chevrolet brand and preservation of these important “Bow Ties.”

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