All-New Atlanta Concours d’Elegance Enters Competitive Field as Prime Time Player

When Harry Krix and Bill Wallet, co-chairmen and co-founders of the Atlanta Concours d’Elegance decided their inaugural event, October 8 and 9 at the globally recognized Chateau Elan Winery and Resort in Braselton, would join the ranks of the premier east and west coast concours circuit, they also decided to open the doors to a program that felt like it already had five years under its belt, rather than being perceived as an introductory run.  With an anticipated 170 vehicle entrants, 35 paid sponsors and 12 luxury manufacturers (offering to provide ride-and-drive opportunities to attendees), they were confident enough to name automotive authority and television commentator Keith Martin as Honorary Head Judge, bringing immediate national recognition to the regional event.

According to Martin, the magnitude of rare multi-million dollar collector and vintage classic automobiles set to be on hand for this first-time gathering, is a rarity in itself.  “But it isn’t just the significant amount of prior award-winning entrant vehicles that will be displayed that make this show so relevant,” said Martin. “This is a Concours that the general public will find fascinating, educational, and a whole lot of fun – from rare ‘Barn Finds,’ and non-judged highly-regarded car collections to an entire restoration corner, as well as food from six of the best local restaurants – it’s a weekend of firsts that have yet to hit the Atlanta scene.”

What do I Wear to the           Concours d’Elegance?

For those who have never attended a Concours event, the attire is country club casual.  In today’s vernacular, slacks or jeans and a collard shirt for men; ladies, you know what to do!  You will be walking on a golf course so wear comfortable shoes that won’t sink into the grass.

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1909 Rolls Royce Silver Ghost

There is no real discussion, Rolls Royce created the luxury car market.  A prime example of this automotive craftsmanship is this 1909 Rolls Royce Silver Ghost; a numerous award winner at some of the most prestigious Concours in the country.  This spectacular vehicle will be shown at the Atlanta Concours d’Elegance at Chateau Elan.

The Ride and Drive Experience
Plan to take a test drive in your favorite dream car at the show. As a ticketed guest, you can register with the manufacturers of these premier brands to drive one of their latest models.  Register on our website under Event Registration today.
What is Drivers at the Chateau?

As the most frequently asked question to date, it deserves some explanation!  On Saturday October 8, car enthusiasts and car club members will have an opportunity to place their “driver” car on the Concours show field from 9 am to 3pm.  Usually referred to in the concours circuit as “cars and coffee”,  this is a fun, casual day mingling with friends and other car owners, with about 300 cars in attendance.  Unlike other events, we provide a smilier experience but include a full day of exhibitors, a ride and drive experience, and technical sessions. The food pavilion will be accessible all day and a VIP experience is available. To register your car to be on the show field simply go to “Event Registration” on our website and fill out the Driver’s at the Chateau registration form.  Purchase a “Saturday Drivers at the Chateau Car Registration fee ticket.  Have fun!